Be sure your Web site is integrated with your company’s other marketing activities. Don’t make the mistake some traditional companies do and create an Internet effort that is disconnected with your company’s off-line efforts. Your Web site should be connected with your company’s off-line efforts. This means more than throwing the company Web address in your ads.
Understand that search engines are the key to most online marketing. Businesses are looking for ways to make sure their site and product are listed on the first page of a Google, Yahoo or Bing search. The main ways of doing this are SEO, meta tags, press releases, social media content, videos and paying for an ad to be placed at the top or side of the search page.
5. Build, measure, learn like a lean startup. Think of something you want to learn, decide what metrics can prove it and run a test. Learning by doing is one of the best ways and improves your business in the process.
A strong and effective Internet marketing plan relies on your site having great content. Go over your content often to see if you’re getting any reaction from your customers, whether it’s good or bad. In addition, allow other people to critique your content. A fresh perspective can be invaluable to your evaluation process. Finally, you must be sure that you run a spelling and grammar check on your content to ensure everything is correct.
In this strategy session, you’ll get a behind-the-scenes look at the development of a few ETR sales letters. We will walk you through how they put it together in just a few days. You’ll get details on building the base for the VSL, which software to use, and how design can impact the results.
Remember the saying “jack of all trades but master of none?” That is not what you want to be so you want a place that can allow you to focus on what aspect of building your business at a time. Once you’ve got that information down, you can move on the the next piece of the puzzle.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Take an Internet marketing class, if you are not familiar with the basic steps of business marketing and online promotion. If you do not know how to set up accounts, set up a website, use Google services or work with a graphic/web designer, this may be the best way to learn.
To best market your small business on the Internet, be sure you have a plan of action first. Why have you set up your website? What goals should it help you achieve? Be clear about what you hope to achieve and how you plan to achieve it, and have a way to keep track of your progress towards your goals.
4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.
The client is a small husband-and-wife team making high-quality handmade preserves. Their main differentiator is offering a sugar-free line that is popular among diabetics. They have many repeat-customers purchasing at a few small local stores and at farmers markets. I have just completed working with them on launching an online store, and now would like to help them find someone who can work with them on an ongoing basis to build their online sales. Their goal is to reach online sales of 300+ jars per month within 3-4 months. I would need you to develop a variety of campaigns across channels (email marketing, social media, content marketing, SEO, etc), monitor those campaigns, and help the company focus in on the most effective strategies that you can help them maintain moving forward. The company is already active on social media, Instagram being their most popular channel with ~350 followers. They have an email list (Mailchimp) of nearly 100 that’s regularly growing with signups at tastings. Engagement is relatively low, and the company is very open to experimenting with promotions to help drive traffic to the website. Down the line, I would like comfort level with rolling out content (e.g.: blog posts) to help boost SEO. I would also like someone with comfort doing research for PR opportunities to help boost SEO. An added plus is someone with experience making low-cost but professional graphics (e.g.: for social posts) without needing a backup designer. There will be very few obstacles for immediately generating and executing on ideas. All accounts are already established, and you will have support from an expert in making any needed changes on the website. The ideal partner for this company is someone comfortable experimenting with many different areas of digital marketing to figure out the best fit to drive sales.
Use press releases to get traffic to your site. Submit to public release directories and wait for people to find you. The great thing about press releases is that you may even be contacted by reporters who want to talk to you about your product or service and print it in their publication.
You MUST understand your audience best suited for your small business opportunity. You must be in touch with their needs, there inner most desires for change. You must know what drives them to want to better their life.
Simply put, if you take a look at any one who’s made any significant amount of money in this network marketing industry, you will be assured that they work on their personal development daily and have the library to back it up.
This is the beginning of a desired campaign to achieve 150,000 likes to a business page. Page will need to be optimized however strategic adds will be created by me. Need facebook ads photos clicked to like my page but also open into a new page with hyper links embedded